Hi there! We’re probably as confused as you are about how we ended up here.
Okay, so here’s the thing. Blogalization.org started because I kept getting frustrated with design content online. You know that feeling when you’re looking for actual, practical design advice and instead you find another “10 Color Trends That Will Transform Your Brand” listicle? Yeah, that.
I’m Sarah (hey!), and I’ve been floating around the design world for about six years now. Started as a graphic designer who thought she knew everything, became a UX designer who realized she knew nothing, and somehow ended up obsessing over how design actually affects business results. Wild journey, honestly.
The “Why We Exist” Story (It’s Pretty Simple)
Last year, I was helping a friend redesign her startup’s website. She’s brilliant – like, genuinely scary-smart about her industry – but when it came to design decisions, she was totally lost. Every article we found was either way too basic (“Choose colors that match your brand!”) or way too theoretical (don’t even get me started on the one about “emotional design paradigms”).
We just wanted to know: Should this button be blue or green? How do we make people actually fill out this form? Why does our homepage feel so… meh?
After spending way too many late nights digging through design blogs, forums, and random Medium articles, I had this probably-obvious realization: There’s a huge gap between fluffy design inspiration content and actual, actionable advice that helps real businesses.
What We’re Trying to Do (And Why You Should Care)
Blogalization is our attempt to fill that gap. We write about UI/UX design, but from the perspective of “okay, but will this actually help my business grow?”
We’re targeting founders who need to make design decisions but don’t have design backgrounds, and designers who want to understand how their work connects to business outcomes. Basically, anyone who’s ever stared at a website and thought “this could be better, but I have no idea how.”
Our approach is pretty straightforward:
- We test stuff ourselves when possible
- We share real examples (with permission, obviously)
- We try to explain the “why” behind design decisions
- We’re honest when we don’t know something
The Team (It’s Small But Mighty)
Right now, it’s mostly me running this show, which explains why posts sometimes take forever to come out. I’m working on that.
I’ve got a background in both visual design and UX research, which means I get excited about both pretty interfaces AND conversion rate data. My friends think this makes me weird. They’re probably right.
When I’m not writing about design, I’m usually:
- Redesigning my own website for the 47th time
- Reading way too much about psychology and decision-making
- Trying to convince my cat to be more photogenic for blog post headers
- Actually doing client work (gotta pay the bills somehow)
We’re hoping to bring on more voices soon – designers, developers, maybe some founders who’ve been through the design trenches. If that sounds like you and you have strong opinions about button placement, definitely reach out.
What You Can Expect From Us
Honest takes on design trends. If something is overhyped, we’ll tell you. If it actually works, we’ll explain why.
Real case studies. Not just “look at this pretty website” but “here’s how this design change increased signups by 40%.”
Practical tutorials. Step-by-step guides you can actually follow, whether you’re using Figma, Framer, or honestly just winging it in Canva.
Business-focused content. We care about aesthetics, but we care more about results.
The occasional rant. Sometimes design trends are just bad and someone needs to say it.
Why “Blogalization”?
Oh man, you actually want to know? It’s honestly kind of embarrassing.
I was brainstorming domain names at like 2 AM (prime decision-making time, clearly), and I kept thinking about how design is becoming more global but also more personal at the same time. Like, we’re all influenced by the same design systems and trends, but we’re also trying to create unique experiences for specific audiences.
“Blogalization” was my sleep-deprived attempt to capture that idea. Global design thinking, local application, shared through blogging. It made perfect sense at the time.
My friend Alex said it sounded like a made-up business buzzword. She’s not wrong. But the domain was available and I was tired of overthinking it, so here we are.
Our Completely Honest Goals
Short-term: Write helpful content consistently (harder than it sounds), build an audience of people who actually care about practical design advice, and maybe make enough from affiliate links and sponsorships to justify the time I spend on this instead of freelance work.
Long-term: Become the go-to resource for design advice that actually moves business metrics. Maybe launch some courses or templates. Possibly figure out how to make this a sustainable business so I can do it full-time without eating ramen for every meal.
Secret goal: Get invited to speak at design conferences so I can finally use that “design psychology” talk I’ve been working on for two years.
We’re Still Figuring This Out
Full transparency: We’re pretty new at this whole content thing. I’ve been designing for years, but writing consistently? That’s a different beast.
Some posts might be amazing. Some might be okay. Some might make you wonder if I was having a rough week (spoiler: probably). We’re learning as we go, and we’re trying to be honest about the process.
If you have ideas for topics we should cover, examples of design problems you’re struggling with, or just want to tell us we’re doing something wrong, please reach out. We’re genuinely trying to create content that’s actually useful, and the best way to do that is to listen to the people reading it.
How to Stay in Touch
The easiest way to follow along is probably our newsletter (we promise not to spam you with “design inspiration” that’s just screenshots of Dribbble). We send updates when we publish new posts, and sometimes I share behind-the-scenes stuff about what we’re working on.
You can also find us on the usual social media places, though I’ll be honest – I’m still figuring out how to be interesting on Twitter without just retweeting other designers all day.
And if you ever want to chat about design, business, or why modal windows are the worst invention in the history of the internet, my DMs are always open.
Thanks for reading this far (seriously, this got longer than I planned). We’re excited to build something useful here, and we hope you’ll stick around to see how it goes.
– Alice & the Blogalization team
P.S. – If you’re an agency with a terrible website, don’t worry. We’ve all been there. But maybe consider fixing it? Just a thought.